MEXICO - As part of its strategy to increase US pork sales in Mexico’s retail sector, USMEF organized US grilled pork promotions at 22 H-E-B supermarkets in the Mexican state of Nuevo Leon.The campaign, funded by the USDA Market Access Programme (MAP) and the Pork Checkoff, included in-store demonstrations and tasting samples of grilled US pork loin chops and ribs.H-E-B, which has 51 locations across Mexico, is one of the regional supermarket chains USMEF is working with to help educate Mexican consumers about the quality and value of US pork.

　　作为美国肉类出口协会在墨西哥零售业提高美国猪肉销量的部分策略，美国肉类出口协会在墨西哥的新莱昂州的22家H-E-B超市组织了美国烤猪肉的促销活动。美国农业部市场准入准备和猪肉基金会赞助了此次活动，活动包括店内展现和试吃美国烤猪肉片和烤猪排。H-E-B公司在整个墨西哥有51家分店，它是一个地区连锁超市，将配合美国肉类出口协会，让墨西哥的消费者认识到美国猪肉的质量与价值。